Real Estate Marketing
Staying on the forefront of your past customers mind is one of the most important aspects of Real Estate Marketing. People love to give referrals to Realtors for whom they had a great experience with. Psychologist say when referring a friend or family member to a person or company they have the same satisfaction when the task is completed as if they had done it themselves. Everyone likes to help others have the same good experience they have personally had. Therefore your customers will willingly give you referrals. The key is keeping them from forgetting how great of an experience they had with you. One can do this through constant appreciation. When people feel appreciated a wonderful thing happens.
They want you to succeed as much as you do and they want to be a part of the process. The best way for them to help is to become free referral sources. Now instead of you being the only person thinking about your Real Estate Marketing you have mad ambassadors out of your past clients whom at every opportunity are promoting your business. You have the privilege of entering other peoples "Inner Circle" and this is a powerful thing. You have now become not only the person everyone wants to do business with but now they want to be your friend. And since people do business with people they know, love, or trust, when you enter others "Inner Circle" you have become a trusted referral. This is what Real Estate Marketing calls "Big Time".
The steps down this road are very simple and very affordable as well. Picture your self as a customer and you had a great experience with your Realtor. You are now in your new home and a few days later there is a UPS package on your doorstep. You open it and there is a card with a picture of your house on the front and it says "Welcome Home" on the front. And on the inside it has a personal message with there signature. Beneath the card there is a box of brownies. What would your response be? More than likely the Realtor who sold you your home just created a new ambassador. Now they go beyond just the Welcome Home card and brownies; over the next year you receive 8 cards on various occasions just to show appreciation for choosing them as your Realtor. By this time you have probably already referred them business.
With such little time in the day one might never have time to sit down and handwrite cards for every customer or send birthday cards. It becomes very easy to push those thank you cards aside when the phone keeps ringing and ringing. But everyone knows the importance of showing appreciation to their clients. How is that possible?
There is now an online greeting card company that has revolutionized Real Estate Marketing. They can scan your handwriting and signature on the software and print all your cards with your own hand writing and personal signature! They can even add gifts such as brownies, cookies, and chocolates. There are over 10,000 cards to choose from and you can type in your own personal message then you have the ability to send it to just one person or to hundreds of people. If you would like to "Test Drive" the system Trent Anderson or Eric Anderson will give you a Free 7-Day Trial and walk you through sending your own personal card to one of your past customers or some one you are currently working with. Go to Free 7-Day Trial and fill out the information and they will contact you to share how this tool is revolutionary to Real Estate Marketing.